Introducing Social
Content Ratings

A first look at comprehensive measurement of program-related activity across Twitter and Facebook.

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WHEN DOES YOUR
AUDIENCE ENGAGE?

Analyze social activity on a 24/7 basis 
for 1,200+ programs, including original
streaming series

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Advertisers are
driving earned
media through TV

Quantify the effect of TV strategies
on Twitter brand activity

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TOTAL SOCIAL TV
MEASUREMENT

How the linear TV schedule ensures
comprehensive measurement.

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Which TV audiences
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Social Content Ratings

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SOCIAL CONTENT
RATINGS WEEKLY
TOP TEN LISTS

Check out the SCR Weekly Top
Ten Sports Events list

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Connect with
social brand
ambassadors

See how Twitter TV authors
are amplifying brand buzz

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
engagement & ad effectiveness solutions

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Social Content Ratings™ Series and Specials

STANDARDIZED THIRD-PARTY SOCIAL TV MEASUREMENT

@NielsenSocial

Social Content Ratings™ Series and Specials

September 21, 2017Daily Top Five
INTERACTIONS (000)
1 ABC
Jimmy Kimmel Live
186
2 FOX
Gotham
105
3 CBS
The Late Show With Stephen Colbert
74
4 PBS
The Vietnam War
69
5 MSNBC
All In With Chris Hayes
52
4,913 TOTAL DAY
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STANDARDIZED THIRD-PARTY SOCIAL TV MEASUREMENT

Social Content Ratings measurement is now available for Twitter and Facebook, with Instagram planned for a later date.

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@NielsenSocial

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NielsenSocial @NielsenSocial
Nielsen Social @NielsenSocialThis week in #SocialTV: @NFL football opening week & @MissAmerica #M... 
Nielsen Social @NielsenSocial#HandinHand topped #SocialTV series/specials Tuesday with 803K interacti... 
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. We deliver Social Content Ratings, the first standardized third-party measurement of program-related social media activity across Facebook and Twitter, with Instagram to follow at a later date. Nielsen Social delivers one comprehensive solution to help the industry measure, understand and act on social TV.