THIS SEASON'S TOP 
SHOWS ON TWITTER

Which series, specials and sports events
reached large U.S. audiences on Twitter?

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How can brands
build earned media
through TV?

76% of Brand Tweets are sent by
people who Tweet about TV.

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Which TV audiences 
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Nielsen SocialGuide Intelligence

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1 Billion Tweets were sent about TV in 2014

Integrate Twitter TV into your programming, engagement and advertising strategies 

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NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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Who tweets 
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
analytics and engagement solutions.

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Connect with
social brand
ambassadors

See how Twitter TV authors
can amplify brand messages.

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Nielsen Twitter TV Ratings Series and Specials

EVALUATING SOCIAL TV PERFORMANCE

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

August 27, 2015Daily Top Five
Unique Audience (000)
1 CBS Big Brother
1,018
2 Syfy WWE SmackDown!
651
3 ABC Jimmy Kimmel Live
296
4 MTV Teen Mom 2
268
5 IFC Comedy Bang! Bang!
193
0.0 TOTAL DAY
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EVALUATING SOCIAL TV PERFORMANCE

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Wondering if a TV show is a hit on Twitter? Basic program traits could help networks and agencies evaluate success and find opportunities. 

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@NielsenSocial

Nielsen Social
1M people saw Tweets about @CBSBigBrother — total of 18M #TwitterTV Impression...
28 Aug 15
Nielsen Social
RT @Nielsen: On average, 25% of all program authors Tweet about premieres and 16...
28 Aug 15
Nielsen Social
2.1M people saw Tweets about @Mets @Phillies #MLB #baseball topping Thursday #So...
28 Aug 15
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, and Nielsen Twitter TV Ratings, the first-ever measure of the reach of Twitter TV conversation, helping the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.