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social brand
ambassadors

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can amplify brand messages.

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NIELSEN TWITTER
TV RATINGS

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Twitter this TV season.

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Who tweets 
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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tweetbird
NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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Which TV shows are Your brand advocates Tweeting about?

Evaluate Affinity within
Nielsen SocialGuide Intelligence 

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tweetbird
NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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36 Million people Tweeted about TV in 2013

Integrate Twitter TV into your programming, engagement and advertising strategies 

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Nielsen Twitter TV Ratings Series and Specials

Maximizing Earned Media through Social TV

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

Sept. 20, 2014Daily Top Five
Unique Audience (000)
1 HBO*
HBO La
On the Run Tour: Beyoncé and Jay Z
1,714
2 Starz Outlander
349
3 BBC America Doctor Who
211
4 Nickelodeon Henry Danger
142
5 PBS The Roosevelts: An Intimate History
128
10,813.3 TOTAL DAY
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Maximizing Earned Media through Social TV

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@NielsenSocial

Nielsen Social
Accd to @Mashwork out of 304K Tweets about the #MissAmerica2015 Pageant, 86K wer...
19 Sep 14
Nielsen Social
6.4M people saw 623,000 Tweets about the #Buccaneers vs. #Falcons @NFL game on T...
19 Sep 14
Nielsen Social
On Thursday, #FallonTonight #RooseveltsPBS @Midnight #BiggestLoser #Conan top #S...
19 Sep 14
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and Nielsen Twitter TV API’s that feed curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers.