How can brands
build earned media
through TV?

76% of Brand Tweets are sent by
people who Tweet about TV.

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Which TV audiences 
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Nielsen SocialGuide Intelligence

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1 Billion Tweets were sent about TV in 2014

Integrate Twitter TV into your programming, engagement and advertising strategies 

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NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

See it now

 
Who tweets 
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
analytics and engagement solutions.

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Connect with
social brand
ambassadors

See how Twitter TV authors
can amplify brand messages.

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NIELSEN TWITTER
TV RATINGS

See the top moments on
Twitter this TV season.

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Nielsen Twitter TV Ratings Series and Specials

EVALUATING SOCIAL TV PERFORMANCE

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

May 23, 2015Daily Top Five
Unique Audience (000)
1 BBC America Orphan Black
300
2 OWN Deion's Family Playbook
18
3 Hallmark When Calls the Heart
18
4 Lifetime Kidnapped: The Hannah Anderson Story
16
5 diy The Vanilla Ice Project
11
0.0 TOTAL DAY
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EVALUATING SOCIAL TV PERFORMANCE

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Wondering if a TV show is a hit on Twitter? Basic program traits could help networks and agencies evaluate success and find opportunities. 

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@NielsenSocial

Nielsen Social
https://t.co/R1RSC8ETSY
22 May 15
Nielsen Social
New study: how networks and agencies can begin to evaluate #SocialTV success and...
22 May 15
Nielsen Social
4M people saw Tweets about @RedNoseDayUS -- 12M @TwitterTV impressions -- top #S...
22 May 15
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, and Nielsen Twitter TV Ratings, the first-ever measure of the reach of Twitter TV conversation, helping the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.