WHEN DOES YOUR
AUDIENCE ENGAGE?

Analyze social activity on a 24/7 basis 
for 1,100+ programs, including original
streaming series.

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Advertisers are
driving earned
media through TV

Quantify the effect of TV strategies
on Twitter brand activity

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THE TOP TV SHOWS
ON TWITTER

Which programs reached large U.S.
audiences on Twitter last season?

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Which TV audiences
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Nielsen SocialGuide Intelligence

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NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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 Who tweets
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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 90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
engagement & ad effectiveness solutions

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Connect with
social brand
ambassadors

See how Twitter TV authors
are amplifying brand buzz

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Nielsen Twitter TV Ratings Series and Specials

SOCIAL CONTENT RATINGS TO LAUNCH IN 2016

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

Feb. 11, 2016Daily Top Five
Unique Audience (000)
1 CNN
PBS
Democratic Debate
4,888
2 ABC Grey's Anatomy
2,923
3 ABC Scandal
1,972
4 ABC How to Get Away With Murder
1,527
5 FOX American Idol
668
10,400.9 TOTAL DAY
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SOCIAL CONTENT RATINGS TO LAUNCH IN 2016

nsg-socialintegration3

Measurement of program-related activity across Twitter and Facebook, with Instagram to come at a later date.

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@NielsenSocial

Nielsen Social
4.9M saw one or more of 748,000 Tweets about #DemDebate #DemocraticDebate, top #...
12 Feb 16
Nielsen Social
Top #SocialTV sports Thursday: 2.1M saw Tweets about @PelicansNBA @okcthunder #N...
12 Feb 16
Nielsen Social
Top mentioned @Broncos player on Twitter: Peyton was mentioned in 1.1M tweets ab...
12 Feb 16
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform and Nielsen Twitter TV Ratings, the first-ever measure of the reach of Twitter TV conversation, helping the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.