INTRODUCING
INSTAGRAM OWNED MEASUREMENT
Nielsen’s Social Content Ratings® offers
insights across three of the biggest social media platforms-Facebook, Twitter and now Instagram.
WHEN DOES YOUR
AUDIENCE ENGAGE?
Analyze social activity on a 24/7 basis
for 1,200+ programs, including original
streaming series
Advertisers are
driving earned
media through TV
Quantify the effect of TV strategies
on Twitter brand activity
TOTAL SOCIAL TV
MEASUREMENT
How the linear TV schedule ensures
comprehensive measurement.
Which TV audiences
will tweet about
your brand?
Evaluate TV and Brand Affinity with
Social Content Ratings
SOCIAL CONTENT
RATINGS WEEKLY
TOP TEN LISTS
Check out the SCR Weekly Top
Ten Sports Events list
Connect with
social brand
ambassadors
See how Twitter TV authors
are amplifying brand buzz
90+ TV Networks, Agencies and Advertisers
Use Nielsen Social measurement,
engagement & ad effectiveness solutions
Social Content Ratings® Series and Specials
| 1 | Freeform Famous in Love |
694 |
| 2 | The CW Riverdale |
676 |
| 3 | ABC Jimmy Kimmel Live |
579 |
| 4 | NBC The Tonight Show Starring Jimmy Fallon |
450 |
| 5 | USA Network Suits |
287 |
STANDARDIZED THIRD-PARTY SOCIAL TV MEASUREMENT
Social Content Ratings measurement is now available for Facebook, Instagram, and Twitter.
Learn More@NielsenSocial
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About Nielsen Social
Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. We deliver Social Content Ratings, the first standardized third-party measurement of program-related social media activity across Facebook, Instagram, and Twitter. Nielsen Social delivers one comprehensive solution to help the industry measure, understand and act on social TV.