Introducing Social
Content Ratings

A first look at comprehensive measurement of program-related activity across Twitter and Facebook.

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WHEN DOES YOUR
AUDIENCE ENGAGE?

Analyze social activity on a 24/7 basis 
for 1,200+ programs, including original
streaming series

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Advertisers are
driving earned
media through TV

Quantify the effect of TV strategies
on Twitter brand activity

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TOTAL SOCIAL TV
MEASUREMENT

How the linear TV schedule ensures
comprehensive measurement.

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Which TV audiences
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Social Content Ratings

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SOCIAL CONTENT
RATINGS WEEKLY
TOP TEN LISTS

Check out the SCR Weekly Top
Ten Sports Events list

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Connect with
social brand
ambassadors

See how Twitter TV authors
are amplifying brand buzz

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
engagement & ad effectiveness solutions

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Social Content Ratings™ Series and Specials

STANDARDIZED THIRD-PARTY SOCIAL TV MEASUREMENT

@NielsenSocial

Social Content Ratings™ Series and Specials

February 21, 2017Daily Top Five
INTERACTIONS (000)
1 NBC
This is Us
1,337
2 USA Network
WWE SmackDown!
196
3 MSNBC
The Rachel Maddow Show
62
4 FOX News Channel
Hannity
61
5 The CW
The Flash
51
4,334 TOTAL DAY
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STANDARDIZED THIRD-PARTY SOCIAL TV MEASUREMENT

Social Content Ratings measurement is now available for Twitter and Facebook, with Instagram planned for a later date.

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@NielsenSocial

Title

NielsenSocial @NielsenSocial
Nielsen Social @NielsenSocialThe 2016 @MLB World Series generated 31.6M Twitter interactions via @Nie... 
Nielsen Social @NielsenSocialWith 1.3M social interactions from 809K people, @NBCThisisUs tops #Socia... 
Nielsen Social @NielsenSocial#NHL tops #SocialTV sports Tuesday: 70K people interacted with @NHLBlack... 
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. We deliver Social Content Ratings, the first standardized third-party measurement of program-related social media activity across Facebook and Twitter, with Instagram to follow at a later date. Nielsen Social delivers one comprehensive solution to help the industry measure, understand and act on social TV.