How can brands
build earned media
through TV?

76% of Brand Tweets are sent by
people who Tweet about TV.

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Which TV audiences 
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Nielsen SocialGuide Intelligence

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1 Billion Tweets were sent about TV in 2014

Integrate Twitter TV into your programming, engagement and advertising strategies 

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NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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Who tweets 
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
analytics and engagement solutions.

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Connect with
social brand
ambassadors

See how Twitter TV authors
can amplify brand messages.

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NIELSEN TWITTER
TV RATINGS

See the top moments on
Twitter this TV season.

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Nielsen Twitter TV Ratings Series and Specials

TWITTER TV INDICATES AUDIENCE ENGAGEMENT

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

Day of March 29, 2015Daily Top Five
Unique Audience (000)
1 NBC iHeartRadio Music
Awards
7,201
2 AMC The Walking Dead
5,432
3 E! Keeping Up With
the Kardashians
1,028
4 AMC Talking Dead
805
5 ABC Once Upon a Time
480
13,499.2 TOTAL DAY
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TWITTER TV INDICATES AUDIENCE ENGAGEMENT

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Take a look at our recent research that shows how increases in conversation on Twitter during live programming signal high engagement among the general program audience.

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@NielsenSocial

Nielsen Social
Season 5 of @DowntonAbbey generated more than 190,000 total Tweets & more th...
30 Mar 15
Nielsen Social
#NCAA basketball tops #SocialTV sports this week —7M people saw #Kentucky #Not...
30 Mar 15
Nielsen Social
Sunday's most social sports event: 6M people saw Tweets about #Louisville vs #Mi...
30 Mar 15
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, and Nielsen Twitter TV Ratings, the first-ever measure of the reach of Twitter TV conversation, helping the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.