About Nielsen Social

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act of the TV-related activity on Twitter.

Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 260 of the most popular U.S. television networks, including Spanish language networks, original programs from over-the-top streaming providers, and over 2,000 brands. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, and our Twitter TV APIs.

 

Nielsen Social By the Numbers

90+ TV Networks, agencies and advertisers rely on Nielsen Social for Twitter TV measurement, audience engagement, and advertising effectiveness solutions
about_2 260+ U.S. TV channels and over-the-top content providers tracked by Nielsen Social
about_3 +/- 3 Hours – Nielsen Social capture window for measurement of Tweets related to programs’ linear airtimes
24/7 Additional capture window for series & select specials—tracked on a 24-hour-a-day, seven-day-a-week basis 
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23,000 programs analyzed by Nielsen Social in 2015
818M Tweets captured by Nielsen Social in 2015
about_6 2,000+ brands tracked by Nielsen Social on a 24/7 basis
60% Percent of smartphone and tablet owners that say they use their devices  while watching TV several times a week or more
about_pueplephone 40% of U.S. tablet and smartphone users visit a social network while viewing
10% Increase in Twitter impressions for a live airing corresponds with a 1.8% increase in time-shifted (+7) TV audience
50X Audience seeing Tweets is on average 50 times larger than the authors who are sending Tweets
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