About Nielsen Social
Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.
Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 250 of the most popular U.S. television networks, including Spanish language networks, as well as over 1,000 brands. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and Nielsen Twitter TV APIs that feed curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers.
Nielsen Social By the Numbers
| 90+ | Number of TV Networks, agencies, and advertisers rely on Nielsen Social for Twitter TV analytics and engagement |
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250+ U.S. TV channels captured by Nielsen SocialGuide Intelligence |
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+/- 3 Hours - Nielsen Social capture window for Tweets about live TV programming |
| 25K |
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| 990M | Number of Tweets captured by Nielsen Social in 2013 |
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36M people in the U.S. tweeted about TV in 2013 |
| 84% | Percent of smartphone and tablet owners that say they use their devices as second-screens while watching TV at the same time |
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40% of U.S. tablet and smartphone users visit a social network while viewing |
| 8.5% | The increase in Twitter volume associated with 1% increase in TV ratings |
| 50X | Audience seeing Tweets is on average 50 times larger than the authors who are sending Tweets |