About Nielsen Social

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on program-related social activity.

Nielsen Social identifies and analyzes activity on Facebook and Twitter for every program aired across the most popular U.S. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,000 brands. Nielsen Social uses this data to power Social Content Ratings, the first standardized, third-party measurement of program-related activity across Twitter and Facebook.


Nielsen Social By the Numbers

90+ TV Networks, agencies and advertisers rely on Nielsen Social for social TV measurement, audience engagement, and advertising effectiveness solutions
about_2 The most popular U.S. TV channels and over-the-top content providers are tracked by Nielsen Social
about_3 +/- 3 Hours – Nielsen Social capture window for measurement of social activity related to programs’ linear airtimes
24/7 Additional capture window for series & select specials—tracked on a 24-hour-a-day, seven-day-a-week basis 
23,000 programs analyzed by Nielsen Social in 2015
818M Tweets captured by Nielsen Social in 2015
about_6 2,000+ brands tracked by Nielsen Social on a 24/7 basis
60% Percent of smartphone and tablet owners that say they use their devices  while watching TV several times a week or more
about_pueplephone 40% of U.S. tablet and smartphone users visit a social network while viewing
10% Increase in Twitter impressions for a live airing corresponds with a 1.8% increase in time-shifted (+7) TV audience
50X Audience seeing Tweets is on average 50 times larger than the authors who are sending Tweets
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