About Nielsen Social

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter. 

Nielsen Social identifies, captures and analyzes conversation on Twitter in real time for every program aired across over 250 of the most popular U.S. television networks, including Spanish language networks, original programs from over-the-top streaming providers, and over 1,900 brands. Nielsen Social uses this data to power Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, and Nielsen Twitter TV Ratings, the first-ever measure of the reach of TV-related conversation on Twitter, and our Twitter TV APIs.


Nielsen Social By the Numbers

90+ TV Networks, agencies and advertisers rely on Nielsen Social for Twitter TV measurement, audience engagement, and advertising effectiveness solutions
about_2 250+ U.S. TV channels and over-the-top content providers tracked by Nielsen Social

+/- 3 Hours – Nielsen Social capture window for measurement of Tweets related to programs’ linear airtimes


Additional capture window for series & select specials—tracked on a 24-hour-a-day, seven-day-a-week basis 


24,000 programs analyzed by Nielsen Social in 2014

995M Tweets captured by Nielsen Social in 2014
about_6 1,900+ brands tracked by Nielsen Social on a 24/7 basis
84% Percent of smartphone and tablet owners that say they use their devices as second-screens while watching TV at the same time
about_pueplephone 40% of U.S. tablet and smartphone users visit a social network while viewing
10% Increase in Twitter impressions for a live airing corresponds with a 1.8% increase in time-shifted (+7) TV audience 
50X Audience seeing Tweets is on average 50 times larger than the authors who are sending Tweets
Request a Demo