President, Nielsen Social
Sean leads the Nielsen Social and Brand Effect product portfolios, two of Nielsen’s emerging digital solutions.
Sean founded SocialGuide in 2011, a pioneer application which laid the groundwork for the standardization of social TV measurement. SocialGuide was acquired by Nielsen in 2012, which later evolved to become Social Content Ratings, the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers.
Prior to Nielsen, Casey’s experience extended from digital to television. He produced numerous programs for VH1 and served as producer/writer for “The iPod Revolution” documentary for Discovery in 2006. He also served as VP, Interactive Products at iVillage from 1997 – 2002, leading the development of products used by millions.
Senior Vice President, Global Product, Nielsen Social
Johann is responsible for the Nielsen Social product globally. This includes product development, content operations, and product support. Prior to joining Nielsen Social, Johann played multiple program delivery and client engagement lead roles at Sapient and Siemens technology consulting organizations. This includes multi-year product development delivery roles at Harrah’s Entertainment, Amway Global, Citadel Hedge Fund, Pearson Education, John Deere, and Target. His career has been dedicated to online product development, focusing on enterprise-grade applications for e-commerce, enterprise search, and content management clients.
Johann has a BSE in Electrical Engineering and Computer Science, and an MSE in Biomedical Engineering, both from the University of Michigan.
Senior Vice President, Client Solutions, Nielsen Social
As the SVP of Client Solutions for Nielsen Social, Erika builds partnerships with networks, film studios and marketers that use Nielsen Social analytics tools and data to understand their programming’s social footprint and gain specific insight into social influencers. With more than ten years of experience in consumer-facing web businesses and cable television, Erika brings a rich understanding of TV viewers and consumer web behavior to Nielsen Social.
Prior to Nielsen Social, Erika served as VP Online Business Development for Court TV (now TruTV) where she developed products that resonated with customers and had measurable impact and ability to drive revenues. Erika also worked at TheStreet.com, where she headed customer acquisition and subscription sales as SVP, Marketing; Kidzbop.com, where she consulted on the re-launch of the leading children’s video-sharing sit; and iVillage where she served as VP of Marketing and Distribution.
Erika holds an MBA from Harvard Business School and a B.S. in Film from Northwestern University.