CUSTOM SOCIAL TV SOLUTIONS

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APIs

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NIELSEN TWITTER TV RATINGS API

Bring Nielsen Twitter TV Ratings into your platform to complement existing data sets. Includes Twitter TV activity and reach by demographic across networks, programs, and episodes.

NETWORK, PROGRAM, EPISODE AND DAY TRACKER APIs

Analyze program- and network-level Twitter conversation, including minute-by-minute content of Tweets and activity volumes for episodes and days.

STREAMS API

Access TV-related Tweets in real time for programs across 260+ networks.

PRODUCER’S QUEUE

Review and selectively push TV-related Tweets on-screen during airtime.

CLIENT STORIES

APIs ARE ACCESSIBLE TO CURRENT CLIENTS REQUEST ACCESS

NIELSEN TWITTER TV RATINGS API
BRINGING SOCIAL INTO TV PLANNING AND BUYING
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A media buying agency wanted to add a social TV signal into their planning and buying optimization system to inform upfront negotiations and support agency teams in refining TV strategies for advertisers.

Using the Nielsen Twitter TV Ratings (NTTR) API,  the agency was able to incorporate Twitter TV data, broken down by demographic, into their decision-making process as they allocated TV ad spend across large portfolios of brands. This in-depth view of social data helped the agency drive earned media around their clients’ TV campaigns.

EPISODE, PROGRAM, AND NETWORK APIs
SHARING PROGRAM BUZZ WITH INTERNAL TEAMS
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The program research team at a broadcast television network wanted to connect internal teams with the Tweets being sent about programming, enabling them to analyze Twitter TV activity volumes and the topics of conversation taking place minute-by-minute as programs aired.

Using Nielsen Social’s Episode, Program and Network APIs, the network research team was able to incorporate the Twitter TV data that was most relevant to their workflow into their internal dashboard for ongoing analysis by teams across their organization.

NIELSEN TWITTER TV RATINGS API
MAXIMIZING THE IMPACT OF SYNCED ADS
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Teletrax, a Civolution company, is a leading provider of real-time TV analytics and TV synchronized ads. Teletrax’s ad-triggering service monitors hundreds of cable and broadcast channels nationally and internationally to identify TV ads and programs in real-time, allowing advertisers and agencies to buy TV-synced ads across mobile, desktop, and social within
seconds of when an ad is aired on TV.

Nielsen Twitter TV Ratings (NTTR) are accessible in Teletrax’s TV Synced Ads platform through the NTTR API. This integration helps advertisers identify opportunities to increase the impact of synced ads based on the demographics of audiences who are sending Tweets about programs.

PRODUCER’S QUEUE
SHOWCASING AUDIENCE TWEETS ON AIR
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The audience tuning-in to Married at First Sight on A&E is highly social, reacting to on-screen developments in real-time.  A&E Networks wanted to use fan engagement on Twitter to enhance the story on-screen and encourage other viewers to participate through social media.

The Producer’s Queue within Nielsen SocialGuide Intelligence (NSGI) enables A&E to sort through episode-related Tweets. As the program airs and audiences take to Twitter, the show’s production team uses NSGI to bring relevant Twitter TV conversations on-screen in real-time.

EPISODE, PROGRAM, AND NETWORK APIs
MEASURING AUDIENCE REACTIONS TO TV CONTENT
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Canvs is the only qualitative social TV insights platform to measure beyond sentiment. Canvs’ proprietary algorithm categorizes Tweets into clusters based on complex emotions to reflect audience reactions to television programming.

Canvs leverages Nielsen Social’s Episode API to analyze Tweets and deliver qualitative Twitter TV data for every new or live show on US television the day after programs air.

EPISODE, PROGRAM, AND NETWORK APIs
STREAMS API
USING VIDEO TO ENGAGE VIEWERS ON TWITTER
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SnapStream helps TV shows maximize Retweets and Follows on Twitter by displaying live Tweets about a TV show side-by-side with the TV show itself. Users can “Snap” to any moment in the show based on a specific Tweet, filter Tweets by follower count and reply to an individual’s Tweets with a “TV moment” captured as a screenshot, animated GIF or video clip.

SnapStream uses Nielsen Social’s Streams API and Episode API to make Tweets about TV shows accessible within their product interface. This integration enables SnapStream’s clients to engage with program viewers on Twitter in real-time by sending them relevant video content.

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