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NETWORK, PROGRAM, EPISODE AND DAY TRACKER APIs
Analyze network-, program- and episode-level Twitter activity, including minute-by-minute volume and Tweet content.
Access TV-related Tweets in real time for programs across the most popular networks.
Review and selectively push TV-related Tweets on-screen during airtime.
APIs ARE ACCESSIBLE TO CURRENT CLIENTS REQUEST ACCESS
A media buying agency wanted to add a social TV signal into their planning and buying optimization system to inform upfront negotiations and support agency teams in refining TV strategies for advertisers.
Using the Episode, Program, and Network APIs, the agency was able to incorporate Twitter TV data into their decision-making process as they allocated TV ad spend across large portfolios of brands. This in-depth view of social data helped the agency drive earned media around their clients’ TV campaigns.
The program research team at a broadcast television network wanted to connect internal teams with the Tweets being sent about programming, enabling them to analyze Twitter TV activity volumes and the topics of conversation taking place minute-by-minute as programs aired.
Using Nielsen Social’s Episode, Program and Network APIs, the network research team was able to incorporate the Twitter TV data that was most relevant to their workflow into their internal dashboard for ongoing analysis by teams across their organization.
The audience tuning-in to Married at First Sight on A&E is highly social, reacting to on-screen developments in real-time. A&E Networks wanted to use fan engagement on Twitter to enhance the story on-screen and encourage other viewers to participate through social media.
The Producer’s Queue enables A&E to sort through episode-related Tweets. As the program airs and audiences take to Twitter, the show’s production team uses the Producer’s Queue to bring relevant Twitter TV conversations on-screen in real-time.
Canvs is the only qualitative social TV insights platform to measure beyond sentiment. Canvs’ proprietary algorithm categorizes Tweets into clusters based on complex emotions to reflect audience reactions to television programming.
Canvs leverages Nielsen Social’s Episode API to analyze Tweets and deliver qualitative Twitter TV data for every new or live show on US television the day after programs air.
SnapStream helps TV shows maximize Retweets and Follows on Twitter by displaying live Tweets about a TV show side-by-side with the TV show itself. Users can “Snap” to any moment in the show based on a specific Tweet, filter Tweets by follower count and reply to an individual’s Tweets with a “TV moment” captured as a screenshot, animated GIF or video clip.
SnapStream uses Nielsen Social’s Streams API and Episode API to make Tweets about TV shows accessible within their product interface. This integration enables SnapStream’s clients to engage with program viewers on Twitter in real-time by sending them relevant video content.