CUSTOM SOCIAL TV SOLUTIONS
POWERED BY SOCIAL CONTENT RATINGS
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SOCIAL CONTENT RATINGS APIs
Retrieve SCR metrics across Facebook and Twitter
at the network, program and episode level including
minute-by-minute volume and Tweet content.
Review and selectively push TV-related
Tweets on-screen during airtime.
APIs ARE ACCESSIBLE TO CURRENT CLIENTS REQUEST ACCESS
A media buying agency wanted to add a social TV signal into their planning and buying optimization system to inform upfront negotiations and support agency teams in refining TV strategies for advertisers.
Using the Social Content Ratings APIs, the agency was able to incorporate Social TV data into their decision-making process as they allocated TV and digital ad spend across large portfolios of brands. This in-depth view of social data helped the agency drive earned media around their clients’ TV campaigns.
The program research team at a broadcast television network wanted to connect internal teams with the Tweets being sent about programming, enabling them to analyze Twitter TV activity volumes and the topics of conversation taking place minute-by-minute as programs aired.
Using Nielsen’s Social Content Ratings APIs, the network research team was able to incorporate the social TV data that was most relevant to their workflow into their internal dashboard for ongoing analysis by teams across their organization.
The audience tuning-in to Married at First Sight on A&E is highly social, reacting to on-screen developments in real-time. A&E Networks wanted to use fan engagement on Twitter to enhance the story on-screen and encourage other viewers to participate through social media.
The Producer’s Queue enables A&E to sort through episode-related Tweets. As the program airs and audiences take to Twitter, the show’s production team uses the Producer’s Queue to bring relevant Twitter TV conversations on-screen in real-time.
Canvs is the only qualitative social TV insights platform to measure beyond sentiment. Canvs’ proprietary algorithm categorizes Tweets into clusters based on complex emotions to reflect audience reactions to television programming.
Canvs leverages Nielsen’s Social Content Ratings APIs to analyze Tweets and deliver qualitative Twitter TV data for every new or live show on US television the day after programs air.