We all know that there are a significant number of people who send tweets while watching TV. But we wanted to know more about when they tweet. Are people sending Tweets during program minutes? Or are they waiting until commercial breaks to engage in Twitter conversation? We decided to dig into these questions in our latest study. Here’s what we found…

70% of TV Tweets are sent in program time, only 30% in commercial time says @nielsensocial #TwitterTV #SocialTV

 Commercial Breaks aren't Tweet Breaks

  Source: SocialGuide