MAXIMIZE IMPACT
THROUGH SOCIAL TV

MEASURE, UNDERSTAND, AND ACT ON TV-RELATED CONVERSATION ON TWITTER

NIELSEN TWITTER TV RATINGS

FIRST-EVER MEASURE OF THE TOTAL ACTIVITY AND REACH OF TV-RELATED CONVERSATION ON TWITTER

TOTAL ACTIVITY + REACH

Measure social impact of TV programs
next day
including volume of people sending (Tweets, authors) and seeing (impressions, audience) Tweets.

Add a social signal into TV media planning and buying processes by overlaying social activity and reach onto traditional TV Ratings.

Refine ad sales strategies by identifying shows with outsized social quotients relative to their competitive set.

DEMOGRAPHICS

Evaluate how age and gender demographics
of people sending and seeing Tweets about
a program complement and extend TV
audience reach.

Analyze who is sending and seeing Tweets about a program to better understand the relationship between social engagement
and tune-in.

Factor social engagement in key age and gender demos into ad sales strategies and media planning and buying processes.

DELIVERY

In-depth reporting and analysis through
Nielsen SocialGuide Intelligence.

Side-by-side analysis with TV Audience Data through Nielsen National Television View.

Direct connection to proprietary systems through APIs.

NIELSEN SOCIALGUIDE INTELLIGENCE

TWITTER TV ANALYTICS, 
ENGAGEMENT, AND
CURATION PLATFORM

REPORTING

Access Nielsen Twitter TV Ratings across episodes, programs, and networks for more than 250 networks.

Measure the impact of TV engagement strategies through next-day rankings
and reports.

Analyze Twitter TV conversation, including minute-by-minute activity, top terms and talent mentions, and TV-to-TV affinities.

BRAND + TV AFFINITY

Assess the potential of a specific TV audience to drive earned media for more than 1,800 brands.

Identify brands that have the highest affinity with a TV program/network audience.

Evaluate how affinity between a brand and TV audience changes following a campaign, sponsorship, or integration.

API

Connect Nielsen Twitter TV Ratings data directly with proprietary systems.

Access reporting for episodes, programs, and networks across time frames via API.

Retrieve Tweets about program episodes across networks for deeper analysis of social TV behavior.

REAL-TIME

Identify emerging trends as they occur.

Engage influencers to build social communities and foster loyalty.

Curate Twitter TV content for on-air use with the Producer’s Queue.

APIs

POWERING CUSTOM
SOCIAL TV SOLUTIONS

SEE CLIENT STORIES

EPISODE, PROGRAM,
AND NETWORK APIs

Analyze Twitter TV conversation at the network-, program-, and episode-level.

Access minute-by-minute content (Tweets) and activity volumes. 

NIELSEN TWITTER TV RATINGS API


Bring Nielsen Twitter TV Ratings into your platform
to complement existing data sets.

Access Twitter TV activity and reach by demographic across networks, programs,
and episodes.

STREAMS API

Access TV-related Tweets in real time for programs across 250+ networks.

PRODUCER’S QUEUE

Review and selectively push TV-related Tweets on-screen during airtime.

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