MAXIMIZE IMPACT
THROUGH SOCIAL TV

MEASURE, UNDERSTAND, AND ACT ON PROGRAM RELATED SOCIAL ACTIVITY

NIELSEN TWITTER TV RATINGS

MEASURE TOTAL PROGRAM-RELATED ACTIVITY ON TWITTER

TOTAL ACTIVITY

Measure social impact of TV programs
next day
including volume of Tweets and the amount of people sending those Tweets (authors).

Add a social signal into TV media planning and buying processes by overlaying social activity onto traditional TV Ratings.

Refine ad sales strategies by identifying shows with outsized social quotients relative to their competitive set.

LINEAR + 24/7 MEASUREMENT

Understand how much social activity takes
place and what consumers are saying during
and in between live airings.

Connect program buzz with promotional activities.

Compare program conversation across linear TV networks and with over-the-top content providers.

DELIVERY

In-depth reporting and analysis through
Nielsen SocialGuide Intelligence.

Side-by-side analysis with TV Audience Data through Nielsen National Television View.

Direct connection to proprietary systems through APIs.

NIELSEN SOCIALGUIDE INTELLIGENCE

TWITTER TV ANALYTICS, 
ENGAGEMENT, AND
CURATION PLATFORM

MEASUREMENT

Access Nielsen Twitter TV Ratings in the U.S. for episodes, programs and networks across 260+ linear television networks and
original series programs from over-the-top streaming providers.

Measure the impact of TV engagement strategies through next-day rankings
and reports for linear airings and on a
24/7 basis.

Analyze Twitter TV conversation, including minute-by-minute activity, top terms and talent mentions, and TV-to-TV affinities.

BRANDS

Assess the potential of a specific TV audience to drive earned media for more than 2,000 brands.

Identify brands that have the highest affinity with a TV program/network audience.

Quantify the effectiveness of TV strategies in driving earned media on Twitter.

ENGAGEMENT

Identify emerging trends as they occur.

Engage influencers to build social communities and foster loyalty.

Curate Twitter TV content for on-air
use with the Producer’s Queue.

API

Connect Nielsen Twitter TV Ratings data directly with proprietary systems.

Access reporting for episodes, programs, and networks across time frames via API.

Retrieve Tweets about program episodes across networks for deeper analysis of social TV behavior.

APIs

POWERING CUSTOM
SOCIAL TV SOLUTIONS

SEE CLIENT STORIES

NETWORK, PROGRAM, EPISODE AND DAY TRACKER APIs

Analyze program- and network-level Twitter TV activity for episodes and days.

Access minute-by-minute content (Tweets) and activity volumes.

NIELSEN TWITTER TV RATINGS API


Bring Nielsen Twitter TV Ratings into your platform
to complement existing data sets.

Access Twitter TV activity across networks, programs, and episodes.

STREAMS API

Access TV-related Tweets in real time for programs across 260+ networks.

PRODUCER’S QUEUE

Review and selectively push TV-related Tweets on-screen during airtime.

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