How can brands
build earned media
through TV?

76% of Brand Tweets are sent by
people who Tweet about TV.

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Which TV audiences 
will tweet about
your brand?

Evaluate TV and Brand Affinity with
Nielsen SocialGuide Intelligence

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1 Billion Tweets were sent about TV in 2014

Integrate Twitter TV into your programming, engagement and advertising strategies 

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NIELSEN TWITTER
TV RATINGS

Check out the NTTR Weekly Top
Ten Sports Events list.

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Who tweets 
and sees tweets
about TV?

Introducing Demographics for
Nielsen Twitter TV Ratings

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90+ TV Networks, Agencies and Advertisers

Use Nielsen Social measurement,
analytics and engagement solutions.

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Connect with
social brand
ambassadors

See how Twitter TV authors
can amplify brand messages.

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NIELSEN TWITTER
TV RATINGS

See the top moments on
Twitter this TV season.

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Nielsen Twitter TV Ratings Series and Specials

TWITTER TV INDICATES AUDIENCE ENGAGEMENT

@NielsenSocial

Nielsen Twitter TV Ratings Series and Specials

Day of April 24, 2015Daily Top Five
Unique Audience (000)
1 ABC Bruce Jenner -- The Interview
8,108
2 ABC Shark Tank
438
3 BET The Wendy Williams Show
427
4 Lifetime Bring It!
261
5 Destination America iMPACT Wrestling
96
11,739.7 TOTAL DAY
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TWITTER TV INDICATES AUDIENCE ENGAGEMENT

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Take a look at our recent research that shows how increases in conversation on Twitter during live programming signal high engagement among the general program audience.

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@NielsenSocial

Nielsen Social
620,000 Tweets sent about @GreysABC on Thursday were seen by 5.2M people (44.6M...
24 Apr 15
Nielsen Social
4.5M people saw Tweets about @cavs @celtics @NBA basketball -- 26.2M impressions...
24 Apr 15
Nielsen Social
How @Microsoft optimized TV media schedules & campaign creative decisions to...
24 Apr 15
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About Nielsen Social

 

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers. We deliver Nielsen SocialGuide Intelligence, our Twitter TV analytics and engagement platform, and Nielsen Twitter TV Ratings, the first-ever measure of the reach of Twitter TV conversation, helping the industry measure, understand and act on the activity and reach of TV-related conversation on Twitter.