Nielsen Twitter TV Ratings

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Twitter conversation about live TV in the U.S. has grown dramatically in recent years – 19 million unique people in the U.S. composed 263 million Tweets about live TV in Q2 2013 alone, a 24 percent year-over-year increase in authors and a 38 percent increase in Tweet volume. Until now, only the amount of Tweets and respective Twitter authors has been measurable.

Without a measurement of the audience of people who view those Tweets, TV networks, advertisers and agencies were left wondering about the true reach and influence of TV-related activity. Nielsen Twitter TV Ratings complete the picture by measuring both Twitter TV-specific activity (Authors, Tweets) and reach (Unique Audience, Impressions). Built on the SocialGuide platform, Nielsen Twitter TV Ratings are available for TV programming across over 250 U.S. televisions networks.  

Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter, enable users to:

  • Improve media planning and buying decisions by factoring in the total Twitter engagement around TV programs
  • Measure effectiveness of Twitter TV engagement strategies by providing insight into who was actually reached
  • Identify true influencers – people whose Tweets are actually read by large audiences

Click here to see the Nielsen Twitter TV Ratings Weekly Top Ten.

 

Demographics

Demographics for Nielsen Twitter TV Ratings are the first-ever age and gender metrics available for Twitter. They provide granular insight into the audiences engaging with TV through Twitter, enabling networks, agencies, and advertisers to precisely analyze:

Who sends Tweets about TV?
   
Who sees Tweets about TV?
   
How do Twitter TV demographics complement
and extend traditional TV reach?
   
   

Demographics for NTTR are delivered overnight to Nielsen National Television View (NNTV), Nielsen SocialGuide Intelligence (NSGI), and the NTTR API at the episode, program, network, and total TV levels. Age breaks mirror those used for traditional TV ratings including 13-17, 18-24, 25-34, 35-54, 55+, and 18-49.

Demographics for NTTR are based on publicly available information on Twitter and are attributed on an anonymous or aggregated basis using a minimum group size to ensure privacy protection.

Learn more about Twitter TV demographics in our initial analysis of the data.

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