NIELSEN SOCIAL FOR
AGENCIES AND ADVERTISERS

BOOST EARNED
MEDIA THROUGH
TV INVESTMENTS

  • REFINE MEDIA PLANS

    Overlay social TV activity on traditional TV ratings to enhance TV media planning & buying strategies.

  • PROFILE BRAND CONSUMERS

    Refine TV strategies based on the likelihood of a TV audience to drive earned media for a brand.

  • MEASURE SOCIAL EFFECT

    Evaluate whether TV advertising, sponsorships and integrations drove buzz on Twitter for a brand.

FACTOR SOCIAL
INTO TV PLANNING
AND BUYING

Viewers today react to programming in real time through social media. This social activity around TV programming creates opportunities for marketers to optimize TV strategies to drive earned media for brands.

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CONNECT BRANDS
WITH TV AUDIENCES
WHO WILL DRIVE
EARNED MEDIA

Nielsen Social measures affinities between TV audiences and brands to help agencies and advertisers assess the likelihood of a TV audience to drive earned media for a brand on Twitter.
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Nielsen Social measures Twitter and Facebook activity for the most
popular US television networks and Twitter activity for 2,000+ brands.

MEASURE
SOCIAL EFFECT

Nielsen Social measures brand-related Twitter activity from authors that Tweeted about TV programs in order to evaluate how effectively paid TV strategies, including campaigns, sponsorships, and integrations, drove earned media on Twitter.

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MONDAY


TUESDAY


WEDNESDAY


THURSDAY


Measure effect of TV advertising on Twitter brand activity
to inform creative direction and placement strategies.

SOCIAL TV INSIGHTS FOR AGENCIES AND ADVERTISERS

MAXIMIZING EARNED MEDIA

Exposure to TV ads drove a 41% lift in earned media for Microsoft. Learn more about this recent campaign analysis.

PLANNING FOR NEW SERIES

Learn how Twitter activity ahead of new series premieres can be used to help to anticipate premiere audience sizes.

AUDIENCE ENGAGEMENT

Twitter TV indicates engagement levels among the general viewing population. See our recent study.

BEYOND LIVE AIRINGS

On average, 68% of weekly program activity takes place during live airings. See what types of conversations take place the rest of the week.

WHO TWEETS ABOUT TV?

See how Twitter enables TV networks and advertisers to reach audiences beyond their core demographics.

WEEKLY TOP TEN

Sign up for regular alerts to see the top TV programs on Twitter and Facebook each week according to Nielsen's Social Content Ratings.

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