NIELSEN SOCIAL FOR NETWORKS

DRIVE VALUE
FROM SOCIAL TV

SEE THE COMPLETE
SOCIAL TV PICTURE

Millions of people take to social media each week to discuss programs with friends and fellow fans as they air. Next day reporting of Twitter and Facebook TV activity gives linear television networks and streaming content providers granular insight into network-, program- and episode-level activity for linear airings and on a 24/7 basis, and demographics of those interacting with programs on Facebook.

REQUEST A DEMO

REFINE AD SALES
STRATEGIES

In addition to tracking activity on Twitter and Facebook for the most popular US television networks, Nielsen Social also tracks
Twitter activity for 2,000+ brands.

Effect reporting in Social Content Ratings helps network ad sales teams measure how effectively TV strategies drove earned media on Twitter for brands. In addition, analysis of social affinity between TV audiences and brands quantifies the likelihood that program audiences will amplify social buzz for a specific brand or category.

REQUEST A DEMO

ENGAGE
INFLUENCERS
IN REAL TIME

Live program airings are an opportunity for networks to leverage the enthusiasm of influential fans to promote programming and drive tune-in.

Within Social Content Ratings, minute-by-minute Twitter TV activity is broken down by the followership of authors, simplifying the process of identifying and engaging influential audience members in real time.

REQUEST A DEMO

SOCIAL TV INSIGHTS FOR NETWORKS

AUDIENCE ENGAGEMENT

Twitter TV indicates engagement levels among the general viewing population. See our recent study.

TRAITS OF SOCIAL SHOWS

See what basic differences between programs help to explain why some shows are more social than others.

BEYOND LIVE AIRINGS

On average 57% of weekly impressions come from users seeing Tweets related to live airings. See how the nature of conversation shifts between live and non-live Tweeting.

BUILDING PROGRAM BUZZ

Recent research from Nielsen found that loyal fans and big moments build program-related activity.

SOCIAL TV FOR ADVERTISERS

Exposure to TV ads drove 41% lift in earned media for Microsoft. Learn more about this recent campaign analysis.

WEEKLY TOP TEN

Sign up for regular alerts to see the top TV programs on Twitter and Facebook each week according to Nielsen's Social Content Ratings.

Request a Demo