About Nielsen Social

Nielsen provides the most complete view of consumer trends and habits worldwide. Nielsen Social is the leading provider of social TV measurement, audience engagement and advertising effectiveness solutions for TV networks, agencies and advertisers. With social media transforming the traditional TV viewing experience, Nielsen Social aims to help the industry measure, understand and act on program-related social activity.

Nielsen Social identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies. Nielsen Social uses this data to power Social Content Ratings, the first standardized, third-party measurement of program-related activity across Facebook, Instagram, and Twitter.


Nielsen Social By the Numbers

160+ TV Networks, agencies and advertisers rely on Nielsen Social for social TV measurement, audience engagement, and advertising effectiveness solutions
about_2 The most popular U.S. TV channels and over-the-top content providers are tracked by Nielsen Social
about_3 +/- 3 Hours – Nielsen Social capture window for measurement of social activity related to programs’ linear airtimes
24/7 Additional capture window for series & select specials—tracked on a 24-hour-a-day, seven-day-a-week basis 
21,400 programs analyzed by Nielsen Social in 2016
2.9B Social TV interactions captured by Nielsen Social during the 16-17 TV Season
about_6 2,500+ brands and theatrically released movies tracked by Nielsen Social on a 24/7 basis
64% Percent of smartphone owners that say they use their devices  while watching TV several times a week or more
44K Nielsen currently measures more than 44,000 owned Twitter accounts for casts, athletes, programs and networks
Social media reaches 177 million people on smartphones each week
81%  of engagement with TV-related tweets comes organically from audience tweets, while 19% comes from owned content
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