President, Nielsen Social
Sean leads the Nielsen Social and Brand Effect product portfolios, two of Nielsen’s emerging digital solutions.
Sean founded SocialGuide in 2011, a pioneer application which laid the groundwork for the standardization of social TV measurement. SocialGuide was acquired by Nielsen in 2012, which later evolved to become Social Content Ratings, the leading provider of social TV measurement, analytics and audience engagement solutions for TV networks, agencies and advertisers.
Prior to Nielsen, Casey’s experience extended from digital to television. He produced numerous programs for VH1 and served as producer/writer for “The iPod Revolution” documentary for Discovery in 2006. He also served as VP, Interactive Products at iVillage from 1997 – 2002, leading the development of products used by millions.
Senior Vice President, Client Solutions, Nielsen Social
As the SVP of Client Solutions for Nielsen Social, Erika builds partnerships with networks, film studios and marketers that use Nielsen Social analytics tools and data to understand their programming’s social footprint and gain specific insight into social influencers. With more than ten years of experience in consumer-facing web businesses and cable television, Erika brings a rich understanding of TV viewers and consumer web behavior to Nielsen Social.
Prior to Nielsen Social, Erika served as VP Online Business Development for Court TV (now TruTV) where she developed products that resonated with customers and had measurable impact and ability to drive revenues. Erika also worked at TheStreet.com, where she headed customer acquisition and subscription sales as SVP, Marketing; Kidzbop.com, where she consulted on the re-launch of the leading children’s video-sharing sit; and iVillage where she served as VP of Marketing and Distribution.
Erika holds an MBA from Harvard Business School and a B.S. in Film from Northwestern University.