CUSTOM SOCIAL TV SOLUTIONS

POWERED BY SOCIAL CONTENT RATINGS

APIs

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SOCIAL CONTENT RATINGS APIs

Retrieve SCR metrics across Facebook, Instagram, and Twitter at the network, program
and episode level including minute-by-minute volume and Tweet content.

CLIENT STORIES

APIs ARE ACCESSIBLE TO CURRENT CLIENTS REQUEST ACCESS

SOCIAL CONTENT RATINGS APIs
BRINGING SOCIAL INTO TV PLANNING AND BUYING
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A media buying agency wanted to add a social TV signal into their planning and buying optimization system to inform upfront negotiations and support agency teams in refining TV strategies for advertisers.

Using the Social Content Ratings APIs,  the agency was able to incorporate Social TV data into their decision-making process as they allocated TV and digital ad spend across large portfolios of brands. This in-depth view of social data helped the agency drive earned media around their clients’ TV campaigns.

SOCIAL CONTENT RATINGS APIs
SHARING PROGRAM BUZZ WITH INTERNAL TEAMS
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The program research team at a broadcast television network wanted to connect internal teams with the Tweets being sent about programming, enabling them to analyze Twitter TV activity volumes and the topics of conversation taking place minute-by-minute as programs aired.

Using Nielsen’s Social Content Ratings APIs, the network research team was able to incorporate the social TV data that was most relevant to their workflow into their internal dashboard for ongoing analysis by teams across their organization.

SOCIAL CONTENT RATINGS APIs
MEASURING AUDIENCE REACTIONS TO TV CONTENT
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Canvs is the only qualitative social TV insights platform to measure beyond sentiment. Canvs’ proprietary algorithm categorizes Tweets into clusters based on complex emotions to reflect audience reactions to television programming.

Canvs leverages Nielsen’s Social Content Ratings APIs to analyze Tweets and deliver qualitative Twitter TV data for every new or live show on US television the day after programs air.

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