NIELSEN SOCIAL FOR NETWORKS
DRIVE VALUE
FROM SOCIAL TV
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ANALYZE SOCIAL TV PERFORMANCE
Evaluate social TV activity during linear airings and 24/7.
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BUILD OPPORTUNITIES FOR ADVERTISERS
Connect brands with highly social audiences that will drive earned media.
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GROW PROGRAM AUDIENCES
Identify and engage with influential fans
in real time around program content.
SEE THE COMPLETE
SOCIAL TV PICTURE
Millions of people take to social media each week to discuss programs with friends and fellow fans as they air. Next day reporting of Facebook, Instagram, and Twitter TV activity gives linear television networks and streaming content providers granular insight into network-, program- and episode-level activity for linear airings and on a 24/7 basis.
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REFINE AD SALES
STRATEGIES
In addition to tracking activity on Facebook, Instagram, and Twitter for the most popular US television networks, Nielsen Social also tracks
Twitter activity for 2,500+ brands and theatrically released movies.
Effect reporting in Social Content Ratings helps network ad sales teams measure how effectively TV strategies drove earned media on Twitter for brands. In addition, analysis of social affinity between TV audiences and brands quantifies the likelihood that program audiences will amplify social buzz for a specific brand or category.
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INFLUENCERS
IN REAL TIME
Live program airings are an opportunity for networks to leverage the enthusiasm of influential fans to promote programming and drive tune-in.
Within Social Content Ratings, minute-by-minute Twitter TV activity is broken down by the followership of authors, simplifying the process of identifying and engaging influential audience members in real time.
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AUDIENCE ENGAGEMENTTwitter TV indicates engagement levels among the general viewing population. See our recent study. |
TRAITS OF SOCIAL SHOWSSee what basic differences between programs help to explain why some shows are more social than others. |
BEYOND LIVE AIRINGSOn average 57% of weekly impressions come from users seeing Tweets related to live airings. See how the nature of conversation shifts between live and non-live Tweeting. |
BUILDING PROGRAM BUZZRecent research from Nielsen found that loyal fans and big moments build program-related activity. |
SOCIAL TV FOR ADVERTISERSExposure to TV ads drove 41% lift in earned media for Microsoft. Learn more about this recent campaign analysis. |
WEEKLY TOP TENSign up for regular alerts to see the top TV programs on Facebook, Instagram, and Twitter each week according to Nielsen's Social Content Ratings. |